CVS CMX

This campaign was for CVS's Media Exchange, their ad buying platform. So while they wanted to faithfully represent their customers, they also needed it to appeal to a B-to-B audience; and marketers’ well trained eyes.

We wanted to elevate lifestyle to feel really real, so we cast real families with compelling stories and magnetic personalities.

We worked with our location scouts, set dressers and wardrobe stylists to create worlds that felt candid, a peek into everyday moments in the homes of everyday people.

We hope each scene tells the story of a life, and speaks to, well, everyone.