MGM NATIONAL HARBOR
PRODUCTION | VIDEO | PHOTOGRAPHY | POST PRODUCTION
A comprehensive campaign designed to captivate
The client’s creative team wanted to elevate and energize their marketing approach in a way that would appeal to a young, discerning audience. So we brought along key creative positions from New York and Los Angeles who could approach the project through the same lens as a major fashion campaign.
In 2026, Supermutt’s team had the privilege of teaming up with photographer/Director Mathieu Young, and the lovely creative team over at MGM Resorts International, to produce a total revamp of the advertising for MGM National Harbor.
Three Stories, All Media
We cast talent to embody three separate stories of awesome nights at the resort. Each cast represented a unique target demographic.
The stories were cut down into a series of vertical social deliverables to support the campaign.
We captured a full library of stills on film and digital, which are slated for a variety of uses including outdoor banners, displays, print, and digital placements.
Hero Films
The three hero films enjoyed broadcast placements across the East Coast, as well as vertical cutdowns for social media and online video placements.