AT&T x March Madness
Stills Campaign | Print | Out of Home
For this fun stills shoot, the creative team from BBDO wanted to focus on big physical movement that was true to the sport.
Photographer Embry Rucker with the team to cast models who were also expert basketball players in their real lives.
It took days of searching across LA to find the perfect players to bring their compelling and looks, energy, and serious skills to this campaign.