Hey,
Second unit,
built for broadcast.
Stills, BTS, and
Social VIDEO.
World class creatives,
seamless TVC integration.
YOU KNOW IT:
the deliverable list keeps growing.
Every broadcast job now wants social video.
Stills for Display, OOH, and socials.
BTS for the brand channels. Content for awards consideration.
But the day is still the day: Same hours, same set, same talent window.
WHY?
When Accounts start mentioning second unit needs two weeks out, it’s a scramble.
The deliverables are important, so the prodco’s cheap solution is a bad bet.
You know great artists, but someone top tier who’s a ninja on a broadcast set, knows their display crops, can shoot vertical social video, and is happy to shoot BTS as well - that’s a unicorn.
Luckily, we have a roster of them.
HOW WE WORK
We speak the language of production. We connect with the producer, PM, and 1st AD before the day to solve problems before they arise. We match the agency’s shot list to the directors boards to identify and work through challenges. We make a props list, flag any wardrobe mismatches, look for efficiencies.
On set, it’s a small footprint. Three to eight people. We read the A-unit's rhythm and shoot in the gaps. Five minutes with the lead between setups is plenty. The AD can start their stopwatch on us - it wont be the first time ;)
WHAT YOU
COME AWAY WITH
Key art and Display stills, shot to the same bar as the spot.
Vertical video, built for the platforms they'll actually live on.
BTS stills + video.
One crew. One brief. Three libraries.
STILLS
SOCIAL VIDEO
MGM Resorts
Aruba Tourism
Mercedes
American Family Insurance
National Forest Foundation
AT&T
AmFam Ambassadors
CVS
BTS
Service Now
MGM Resorts
AT&T
Firstnet
XFinity