MERCEDES HOLIDAY
Paid and Organic Socials | Lifestyle Library | Over-the-Shoulder Photography
A Second Unit that Brought it All
Led by photographer / Director Mathieu Young, our team dove in to create scripted organic and paid social videos, plus a library of over the shoulder stills, and a lifestyle library that would be completely separate from the spot.
Merkley + Partners brought the Supermutt team onboard as a 2nd unit for their Broadcast shoot for Mercedes with The Corner Shop.
Organic Socials with the Broadcast Stars
Our team worked closely with the Corner Shop to utilize small windows in their schedule to work with the hero talent and cars.
Lifestyle Photography
When a lifestyle library that was separate from the broadcast story came in as a last minute ask, we scouted for flexible ways to shoot the existing locations, cast nonunion models, and brought art, wardrobe and glam, creating a full lifestyle set that the ADs hardly knew was there.
We created a library of interior and exterior auto beauty shots to be used across Mercedes’ marketing
